Colorado-based digital ad experts
Paid Advertising
Online ads are seen dozens, if not hundreds of times per day by the average web user. And the thing is, despite how much that average user doesn’t want to admit it, those ads work.
Serve up your ads intelligently to target the right people at the right time.
Modern ads, to the average Web user, are more indistinguishable from “real” results or content than ever. And you can use that to your advantage. Give your business the boost it needs with the quick-turnaround and high-power nature of paid advertising.
Make online ads
work for you
Your Ads, Your Way
Make online ads
work for you
Your ads are fully customizable, and so is the way in which you serve them up. Tailor your ads and their targeting so that only the right people see your ads — whether you want to maximize leads, direct more traffic to your eCommerce store, or to boost your web presence and brand recognition. Paid advertising can be made all your own.
Choose the channels that make sense for you
Choose Your Results
Choose the channels that make sense for you
Want to appear at the top of Google immediately via search ads? Paid advertising can do that. Want to build a large social media following, fast? Paid advertising can do that, too. Pick and choose which channels make sense for you and your business, and we’ll custom-design highly-performant ads made special for your needs.
Better targeting, better efficiency
More Accurate Than Ever
Better targeting, better efficiency
Advertisers have more data than ever before, and that directly translates into better, more effective ads for you. Laser-focus on only your top market, the exact right type of Web user, or in the exact right location. Then, capitalize on modern and innovative ad delivery methods. All done for you by us.
Our paid ad approach
How we’ll get your ads in front of your audience, at the right time and place
Traditional Paid Ads
Pay-per-click (PPC)
At Mediaworks, we treat every marketing dollar as if it’s coming out of our own pocket. We will never burn through a large portion of budget only to sit back and take a wait-and-see approach. We are extremely measured and deliberate with each of our client’s advertising dollars and will spend hours understanding how bids, audiences, and demographic targeting impact CPCs and conversion rates.
PPC campaigns are measurable
There are no shots in the dark with our PPC programs. We can give confident projections as to traffic, clicks and conversions based on your chosen budget.
Campaigns are fully customized
We can help you customize each campaign on a microscopic level, ensuring what you’re getting is only relevant traffic. No need to worry about wasting budget on keywords and audiences that don’t add to your bottom line.
We always keep you in the loop
No opaqueness here. We provide (and are proud to offer) full transparency on the current and projected performance of your campaigns. Ask us about our custom ad-metrics dashboards!
Ads On Your Users’ Feeds
Social Media Advertising
Whether you’re looking to grow an audience from scratch, boost the size of your current audience, or sell and generate leads from social media, we’re the team for you.
Predictable results and budgets
We provide expert setup and realistic expectations on your return on social media ad spend, so you can stop wondering if you’re “doing it right.”
Creatives? We’ll handle those too
Not only can we decide where, when and for how much your ads are placed, but we can make the creatives that go with the ads too. Provide us with as little as a logo, and we’ll whip up some performant creatives for your campaigns.
We’re happy to share how it’s going
Book a one-on-one with your Mediaworks ad specialist, anytime. We’re happy to chat over your results and your campaign’s trajectory.
The Frontier of Paid Ads
Programmatic Advertising
The cutting edge of advertising. Leverage your audience’s web habits, browsing history, and other factors to deliver ads like never before.
Have you been talking about redoing your living room, then started getting ads for a new sofa? Seen ads from shoe stores after searching around online for a new pair of sneakers? Those aren’t coincidences, that’s programmatic marketing at work. And it’s one of the most potent ways you can advertise online.
We’ll be your partners in pursuing this new and exciting field of advertising. We offer a full-service approach to programmatic advertising, from ad creation to targeting to tracking your audience after they click on your ad. We’ll always keep you in the loop on how your programmatic campaign is performing, and work tirelessly to ensure it’s working at peak efficiency at all times.
Paid Advertising FAQs
Frequently asked questions on advertising your business online
Online, paid advertising can refer to one or more websites platforms on which businesses can purchase ad space and be shown to users. Popular examples include Google, where PPC is most popular, social media sites like Facebook and Instagram, websites with “sidebar” ads, and even Smart TV ad banners and breaks.
Depending on your needs or goals and your budget, you can start to see phone calls or leads come through within a few days or less. Consistent, longer-term performance will start presenting itself within a couple of months.
Not necessarily. Any website can catch traffic from paid ads, old or new. However, your ads’ ability to translate clicks and traffic into new business is limited by your website — if your website has performance issues or a cluttered, confusing layout, your traffic will hit the back button and go elsewhere. If that’s the case, a new website may be part of our marketing recommendations for you.
The amount paid advertising will cost your business is highly dependent on several key factors. Chief among these are your industry, your budget, your desired ad medium(s), and your overall advertising goals.
We’ll take all considerations into account when giving you your estimate, from how saturated your industry is, to your cost per click, to the number of conversions you want in a given month. Those metrics and more will inform our figures.
Absolutely. Your paid advertising rollout encompasses full conversion tracking, allowing you to see what users did, and what they clicked/saw/heard before doing so. This will allow us to better hone in on what’s working the best for your unique circumstances, and determine how we can capitalize on your ad spend even better.
We can whip up ads with as little as a logo and your broad campaign goals, but additional input and collateral always goes a long way. Photos, slogans, testimonials, and other materials will help us humanize your brand and make you look and feel professional and trustworthy.