Paid Advertising
Paid Advertising
Online ads are seen dozens, if not hundreds of times per day by the average web user—and the thing is, despite how much that average user doesn’t want to admit it, those ads work.
Serve up your ads intelligently to target the right people at the right time.
What is
paid advertising?
Paid advertising is the process of advertising to web users via a channel’s dedicated advertising scheme.
For instance: a channel like Google can serve up ads on a user’s Google search (a “search ad”) that appear before the real results — and most Google users don’t even realize those ads are, in fact, ads.
Make online ads
work for you.
Your ads are fully customizable, and so is the way in which you serve them up. Tailor your ads and their targeting so that only the right people see your ads — whether you want to maximize leads, direct more traffic to your eCommerce store, or to boost your web presence and brand recognition. Paid advertising can be made all your own.
Choose the channels that make sense for you.
Want to appear at the top of Google immediately via search ads? Paid advertising can do that. Want to build a large social media following, fast? Paid advertising can do that, too. Pick and choose which channels make sense for you and your business, and we’ll custom-design highly-performant ads made special for your needs.
Our Paid Advertising Lineup
Pay-per-click (PPC)
Study after study proves that a well-targeted, closely-monitored ad campaign brings an average return of 4-8x investment. But here’s the big problem…who has time to manage that?
At Mediaworks, we treat every marketing dollar as if it’s coming out of our own pocket. We will never burn through a large portion of budget only to sit back and take a wait-and-see approach. We are extremely measured and deliberate with each of our client’s advertising dollars and will spend hours understanding how bids, audiences, and demographic targeting impact CPCs and conversion rates.
We analyze your goals, your place in the market and industry, your competition, and your cost, and determine the best way to proceed. It’s not always about spending the most to get to the top spot, it’s more about fine-tuning performance and maximizing conversions so that you have the best possible chance to take each click and turn it into a paying customer.
PPC Campaigns are Measurable
Not only can you look forward with keyword research and reach estimates to see what kinds of traffic you can expect, you can look back and analyze in as much detail as you want, what the performance has been
Ad Performance is Easy to Analyze
You always know exactly what you’re getting with each campaign, including how much each click costs, how much traffic each ad is pushing to you, and even the number of conversions based on result actions that you define
Campaigns are Fully Customized
We can help you customize each campaign on a microscopic level, ensuring what you’re getting is only relevant traffic. No need to worry about wasting budget on keywords and audiences that don’t add to your bottom line
Social Media Advertising
Whether you’re looking to grow an audience from scratch, boost the size of your current audience, or sell and generate leads from social media, we’re the team for you.
Advertising on Facebook, Instagram and LinkedIn is notoriously difficult and unintuitive, especially for individuals and small business owners. But at Mediaworks, we’re experts in the art of Facebook and Instagram ads. We know just how to get your ads up and running stress-free, and how to make them look great in the process.
From the creatives to the language to the intelligent budgeting, we know precisely how to market your business in the wild and unpredictable world of social media. Tell us your goals for your social media advertising campaign, and we’ll tell you exactly what we’ll do and explain the science behind our strategy. One-on-one in-depth reporting comes included, so you’ll always be in the know when it comes to the performance and results of your ads.
Programmatic Advertising
The cutting edge of advertising. Leverage your audience’s web habits, browsing history, and other factors to deliver ads like never before.
Have you been talking about redoing your living room, then started receiving ads for paint? Seen ads from shoe stores after searching around online for a new pair of sneakers? Those aren’t coincidences, that’s programmatic marketing at work. And it’s one of the most potent ways you can advertise online.
We’ll be your partners in pursuing this new and exciting field of advertising. We offer a full-service approach to programmatic advertising, from ad creation to targeting to tracking your audience after they click on your ad. We’ll always keep you in the loop on how your programmatic campaign is performing, and work tirelessly to ensure it’s working at peak efficiency at all times.