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The Mediaworks Blog

  • Secure, Scalable, and Affordable: Introducing AWS Website Maintenance Plans at MediaWorks

    Secure, Scalable, and Affordable: Introducing AWS Website Maintenance Plans at MediaWorks Moving your website to AWS infrastructure is a smart step toward better performance, scalability, and security. However, maintaining your AWS-hosted site can be complex and time-consuming. At MediaWorks Web, we’ve designed two comprehensive maintenance plans to ensure your website runs smoothly while giving you…

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  • Google PCP marketing

    Is Google Ads right for me in 2024?

    Have you ever felt like you’re in the Wizard of Oz? Spun up by a tornado, and dropped without a semblance of where you are or where you should go? There are a ton of scenarios that put us in this position when small businesses get into the world of Google PPC marketing. So many…

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  • SEO vs SEM

    SEO vs SEM in 2024

    Metadata? SERP? Ad spend? Conversion demographics? Head spinning? There’s so many terms and numbers to track when you’re looking at the performance of your websites and digital marketing campaigns. We’ll break down what the differences are between search engine optimization and search engine marketing. There’s a lot to consider, and it’s important you know what…

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  • metadata

    Use Metadata to Jumpstart Your SEO

    You may have heard the term metadata bouncing off the tongues of SEOs and web developers and immediately put it in the back of your mind. After all, in the ever-evolving world of SEO, there always seems to be new techno-jargon to try to keep up with. Still, you know you need to improve your…

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  • content

    How and why to create content

    Is content really that important to your site? Your business? A strong digital marketing strategy is made up of many different components. From social media to search engines, it can be difficult to know where you really need to focus your attention. While each piece of your digital marketing strategy is important for effectively promoting…

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  • website design

    Unlock the True Value: What Should a Website Cost?

    When considering website costs, remember the most expensive option isn’t always best, and the cheapest doesn’t mean compromise. You want value—a site that grows with your business and delivers results. Think of your website as a 24/7 salesperson, promoting your business around the clock. With the right setup, it can improve over time with little…

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  • seo blogging

    Is SEO Blogging the Key to Better Website Visibility?

    In today’s competitive digital market, having a visually appealing website is no longer enough to stand out. One of the most effective tools for enhancing your website’s visibility is SEO blogging. If your competitors are already blogging, they are likely ranking higher on Google than you. If they aren’t, now is your chance to get…

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  • who is your website for

    Who is your website for?

    We’ve established that having a website is important, and we know what it’s for; but there’s an even more important question to ask: Who is it for? This question is even more important because knowing who your website is for determines essentially everything else about the site. It affects design, functionality, content, capabilities, web services…

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