Blog

Have you ever felt like you’re in the Wizard of Oz? Spun up by a tornado and dropped into a world you barely recognize? That’s exactly how many small business owners feel when they first dive into digital marketing, especially when exploring Google PPC marketing. There’s a whirlwind of advice coming from sales reps, companies,…

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Metadata? SERP? Ad spend? Conversion demographics? Head spinning? There’s so many terms and numbers to track when you’re looking at the performance of your websites and digital marketing campaigns. We’ll break down what the differences are between search engine optimization and search engine marketing. There’s a lot to consider, and it’s important you know what…

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Secure, Scalable, and Affordable: Introducing AWS Website Maintenance Plans at MediaWorks Moving your website to AWS infrastructure is a smart step toward better performance, scalability, and security. However, maintaining your AWS-hosted site can be complex and time-consuming. At MediaWorks Web, we’ve designed two comprehensive maintenance plans to ensure your website runs smoothly while giving you…

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You may have heard the term metadata bouncing off the tongues of SEOs and web developers and immediately put it in the back of your mind. After all, in the ever-evolving world of SEO, there always seems to be new techno-jargon to try to keep up with. Still, you know you need to improve your…

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Is content really that important to your site? Your business? A strong digital marketing strategy is made up of many different components. From social media to search engines, it can be difficult to know where you really need to focus your attention. While each piece of your digital marketing strategy is important for effectively promoting…

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When considering website costs, remember the most expensive option isn’t always best, and the cheapest doesn’t mean compromise. You want value—a site that grows with your business and delivers results. Think of your website as a 24/7 salesperson, promoting your business around the clock. With the right setup, it can improve over time with little…

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In today’s competitive digital market, having a visually appealing website is no longer enough to stand out. One of the most effective tools for enhancing your website’s visibility is SEO blogging. If your competitors are already blogging, they are likely ranking higher on Google than you. If they aren’t, now is your chance to get…

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We’ve established that having a website is important, and we know what it’s for; but there’s an even more important question to ask: Who is it for? This question is even more important because knowing who your website is for determines essentially everything else about the site. It affects design, functionality, content, capabilities, web services…

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